I’M GEORGIE, THE FOUNDER OF GMC
I spent a decade understanding what makes a brand feel intentional. Now I make it visible.
About me
Georgie Meadows is a Sydney-based photographer and art director with a background spanning fashion, buying and brand direction.
After a decade as a fashion buyer - travelling internationally to source, trend forecast and build collections - she went on to co-found the Australian label We Are Kindred, before turning her creative eye to photography and art direction full time.
Her work sits at the intersection of portrait, lifestyle and brand storytelling - informed by a deep understanding of what makes imagery feel considered, intentional and alive. With an editorial eye shaped by years inside the fashion and lifestyle industry, Georgie creates work that feels both refined and natural - capturing families, brands, spaces and products with quiet clarity and ease.
She is based in Sydney and works with families and brands locally and nationally.
Creative Collaboration
For full campaign and brand work, I collaborate closely with Lizzie Renkert Creative - a Sydney based creative studio led by former Madison editor Lizzie Renkert.
Together, we work from concept to capture - creating cohesive, editorial work for brands.
Work across brands, families and campaigns
Brand & Lifestyle
Portrait & Family
Campaign
