Behind the Lens| Kids Brand Photography with Poss & Soss

If you’ve ever scrolled past a children’s clothing brand and thought “how do they get those photos?” — this one’s for you.

I’ve lost count of how many shoots I’ve done with the gorgeous Poss & Soss brand, and honestly, every single one reminds me why kids brand photography is one of my favourite things to do. There’s an energy on set with this label that’s hard to describe — the pieces are beautiful, the creative direction is always spot on, and the kids? Always incredible.

Kids brand photography is a totally different beast to family portraiture. You’re not just capturing a moment, you’re telling a brand story. The clothing needs to read clearly, the kids need to actually move and play (not pose - never pose), and every image needs to feel cohesive enough to work across a website, social media and marketing campaigns.

Poss & Soss is a Sydney-based children’s clothing label and over our many shoots together we’ve taken their pieces out of the studio and into real life - streets, gardens, natural textures — letting the kids lead and capturing the clothing in motion. The result is imagery that feels alive rather than catalogued.

If you’re a kids clothing brand, childrenswear label or family product business in Sydney looking for a photographer who gets kids (and gets results) - I’d love to work with you. Brand sessions are available across Sydney and can be tailored to your aesthetic, campaign needs and budget.